{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many high-end brand names drive direct exposure with social media sites marketing, celeb partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't transformed much in decades; it does not have TikTok, and does not give stars co